Mother’s Day logistics is one of the most demanding shipping weeks of the year. Learn how Amazon tackles this challenge with their ever-evolving logistics strategies.

According to the National Retail Federation’s annual survey, 86 percent of Americans will celebrate Mother’s Day this year; spending an average of $180 per person.

35 percent of shoppers will head to department stores, 31 percent will shop online, and 29 percent plan to shop at specialty stores such as florists, jewelers or electronics stores. Did you catch that? Nearly a THIRD of all shoppers will shop online.

Out of that 31 percent, approximately 40 percent will do so via the online shopping giant, amazon.com. How in the world does this e-commerce mega-machine deliver our gifts on time? Sometimes even on the SAME DAY?

It’s a new era in logistics and Amazon is certainly at the forefront. It all begins in massive, top-secret warehouses that would take your breath away. The mother of all automation and the enormous volume of uniquely-organized merchandise allows for just about any product your mom’s heart desires to be picked quickly, packed quickly, and set in motion, sometimes arriving in as little as 60 minutes. Mind-boggling.

How does Amazon handle the challenge of Mother’s Day logistics to get your special delivery so quickly?

Their sellers have three shipping options. Ship it themselves via a shipping solution such as USPS. Ship it via 3PL providers, or ship via Amazon’s own fulfillment program, which allows for Prime items to get there at lightning speed.

Knowing they can’t possibly deliver ALL that cargo by themselves, Amazon is appealing to millions of truck drivers all over the U.S. with the recent creation of an app called “Relay”. Independent drivers are able to streamline the process of transporting cargo between Amazon’s warehouses and fulfillment centers.

This is no small relief when working with the e-commerce behemoth. With plans to develop shipper-to-driver matching in the near future, this process is sure to become even easier as Amazon continues to evolve.

A unique logistics solution called Amazon Flex utilizes any approved “driver”, 21 or older to facilitate last-mile delivery in select markets. This greatly decreases the time it takes for a package to make it to mom’s doorstep. Automobile drivers line up at Amazon’s shipping hubs throughout the day to gather carloads of boxes. Then they head out into their area neighborhoods covering a radius anywhere from one block to 100-miles.

Last-mile is truly the last frontier for logistics, and utilizing the general public for this function is a game changer. As with any logistics assignments from the first mile to the last, professionalism and integrity are of the utmost importance. It can’t get overlooked as critical pieces of the logistics puzzle.

As you’re putting the perfect gifts for Mom in your Amazon cart, take a minute to ponder the Amazon “machine” that will assist you in delivering that huge smile! Happy Mother’s Day to all moms EVERYWHERE!

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